Hyfforddeiaeth
The BA (Hons) in Sports Business and Management allows students to study remotely with Cardiff City FC Foundation at Cardiff City House of Sport.
The course will teach you aspects of sports business and management including marketing, managing people and projects, strategy and governance.
The course will also develop your leadership and creativity skills with an eye on you becoming future managers and leaders in the sports industry. There will be further opportunities to apply your knowledge with the extensive work-based learning programme provided by Cardiff City FC Foundation.
Find out additional details by clicking here.
If you're interested in studying this course with us, please email Matthew.Pugh@cardiffcityfc.org.uk.
STUDY AND GAIN FIRST HAND INDUSTRY EXPERIENCE
You’ll have the opportunity to develop specific business specialisms, which can be applied to the sport industry, such as marketing, event planning, finance/accounting and human resource management. You will spend a minimum of five days per year at the University of South Wales High Performance Centre at the USW Sport Park and receive full accommodation during these Residential Visits.
STUDYING IN THE WORKPLACE
A key part of this degree is the increased amount of placement hours you will experience. You will undertake 4-8 hours per week in year 1 and 7-14 hours per week in years 2 and 3. These experiences will mainly be working within the remit of Cardiff City FC and will give you practical experience of working within the sports business and management industry.
You may also get a wider experience through opportunities via Cardiff City FC's sponsors and partners.
More information on course content can be found here. You can also get in touch with us below to register your interest, or to have a chat with us about the degree course!
Applications for all 2024 entry undergraduate courses should arrive at UCAS by 18:00 on 31 January 2024.
WHAT TO EXPECT
YEAR 1
Year 1:
You will gain knowledge of the core sports business and management principles and how these are implemented and delivered and managed in the community, and you will have the opportunity to gain valuable hands on work based experiences. Understanding fundamental principles of sports finance, promotion and marketing and how to manage sport.
Module overview
- Academic Research and Study Skills
- Managing Sport
- Promotion and Marketing in Sport
- Introduction to Sports Business Principles
- Reflection on Learning in the workplace
Year 2:
You will develop the skills and knowledge gained in year one to begin to explore project and human resource management. You will enhance your breadth of knowledge by studying business analytics and enterprise in sport and completing a work-based placement which will enable you to put your ideas and knowledge into practice.
Module overview
- Project Operations Management
- Sport Placement
- Human Resource Management in Sport
- Enterprise in Sport
- Digital Marketing and PR in Sport
Year 3:
The final year will again look to build on the previous year’s topics and experiences and you will now have the opportunity to learn and explore areas of strategic sports development, leadership, policy and governance within the industry and carry out an applied professional project utilising all the knowledge, skills and experience you have been developing.
Module overview
- Applied Professional Project
- Strategic Sports Development
- Leadership in Sport
- Policy, Law and Governance in Sport
- Business Insights for Sports Managers
YEAR 2
You will develop the skills and knowledge gained in year one to begin to explore project and human resource management. You will enhance your breadth of knowledge by studying business analytics and enterprise in sport and completing a work-based placement which will enable you to put your ideas and knowledge into practice.
Module overview
- Project Operations Management
- Sport Placement
- Human Resource Management in Sport
- Enterprise in Sport
- Digital Marketing and PR in Sport
YEAR 3
The final year will again look to build on the previous year’s topics and experiences and you will now have the opportunity to learn and explore areas of strategic sports development, leadership, policy and governance within the industry and carry out an applied professional project utilising all the knowledge, skills and experience you have been developing.
Module overview
- Applied Professional Project
- Strategic Sports Development
- Leadership in Sport
- Policy, Law and Governance in Sport
- Business Insights for Sports Managers
ENTRY REQUIREMENTS
Typical qualification requirements:
- A minimum of 106 UCAS points
- A Level: BCC to include a Science subject or PE and to exclude General Studies
- BTEC: Distinction Merit Merit
- Welsh Baccalaureate Advanced Skills Challenge Certificate: C/B in the Skills Challenge Certificate and BC - CC at A Level
Start Date
September 2025
JOIN OUR SQUAD
Get in touch with us below to register your interest, or to have a chat with us about the degree course!
Aneurin Britton – Employability & Skills Officer | Aneurin.britton@cardiffcityfc.org
Ultimately, all prospective students must apply through UCAS, and at that point, highlight which EFL Professional Club they want to be based at.
FEES AND FUNDING
Studying at university is one of the most significant investments you'll ever make. Whilst you’re studying, you’ll have two main financial obligations – tuition fees and living costs. There’s lots of financial help available from the University of South Wales and external funding sources, that may provide loans (which have to be paid back) and grants, scholarships and bursaries (that don't).
LEARN MORE
Express your interest today!
Future Pathways Registration Form
