The BA (Hons) in Sports Business and Management degree is run in affiliation with EFL in the Community and University of South Wales, allowing students to study remotely with Cardiff City FC's official charity at Cardiff City House of Sport.

This degree allows you to study directly within a professional workplace, gaining hands-on experience that strengthens your skills and boosts your career opportunities.

The course includes academic, practical and vocational elements and seeks to prepare students for a wide range of graduate careers.

You’ll be assigned a Community Foundation Mentor who supports the organisation of your work placement.

You will complete:

Year 1: 4–8 hours per week
Year 2: 7–14 hours per week
Year 3: 7–14 hours per week

Placements can also take place within Cardiff City Football Club, providing valuable hands-on experience in the sports business and management industry.

You may also have the opportunity to broaden your experience through placements and projects with their sponsors and partners.

The BA (Hons) Sports Business and Management course will be based within the student’s Community Club Organisation or Club, and lectures, seminars and tutorials will be delivered on site and via provided material.  The course includes academic, practical and vocational elements and seeks to prepare students for a wide range of graduate careers.

You will spend a minimum of five days per year at the University of South Wales High Performance Centre at the USW Sport Park and receive full accommodation during these Residential Visits.

YEAR 1:

• Academic Research and  Study Skills
• Managing Sport
• Promotion and Marketing in Sport
• Introduction to Sports Business Principles
• Reflection on Learning in the workplace

YEAR 2:

• Project Operations Management
• Sport Placement
• Human Resource Management in Sport
• Enterprise in Sport
• Digital Marketing and PR in Sport

YEAR 3:

• Applied Professional Project
• Strategic Sports Development
• Leadership in Sport
• Policy, Law and Governance in Sport
• Business Insights for Sports Managers

• A minimum of 104 UCAS points
• A Level: BCC to include a Science subject or PE and to exclude General Studies

• BTEC: Distinction Merit Merit

• Welsh Baccalaureate Advanced Skills Challenge Certificate: C/B in the Skills Challenge Certificate and BC - CC at A Level

Start Date: September 2026

Costs: The course costs students £9,250 per academic year; however, this cost is covered by student finance.

Get in touch with us below to register your interest or chat with us about the degree course!

Aneurin Britton | Skills and Employability Officer | Aneurin Britton | Aneurin.britton@cardiffcityfc.org