What do we want our future to look like?
Our vision is for children, young people, and families in South Wales to achieve their full potential.
What is our core purpose?
Our mission is to use the unique appeal of Cardiff City FC to change lives. We tackle inequality and overcome barriers by helping people to lead healthier more active lives, improving education and employment opportunities, and reducing offending and reoffending. Put simply, ‘Our Club Changes Lives’.
Why do we think this is important?
People living in South Wales face a number of challenges including the impact of inequalities on health, education, and employment opportunities and rates of offending and reoffending.
What are our values?
Passion
We are passionate about supporting others.
Respect
We show respect and compassion.
Inclusion
We promote inclusion, celebrate diversity and challenge discrimination.
Collaboration
We work together to make change.
Innovation
We imagine the possible and strive for continuous improvement.