Cardiff City FC Community Foundation wins Best Social Impact Initiative Award
Bluebirds Charity has been recognised for Social Impact at the 2025 WSA Sports Industry Awards, highlighting its £33.4m impact and life-changing work across South Wales.
Cardiff City FC Community Foundation is proud to celebrate 10 years of delivery across England and Wales of the Ferrero social responsibility programme, Joy of moving.
As the impactful programme enters its milestone 10th year, Joy of moving has inspired over 550,000 children to get moving through play and delivered over 2.5 million hours of learning in hundreds of schools.
With more than 70,000 children set to benefit from the programme this academic year, Joy of moving is based on a unique methodology, developed by Ferrero alongside independent experts, that encourages children to get active using play as the foundation, whilst helping them to develop key skills, such as motor coordination, creativity, and social skills.
In the UK, the unbranded Joy of moving programme consists of two elements: the Move & Learn project and the Joy of moving Festivals, delivered in schools through the EFL Trust’s network of Club Community Organisations, which we’re proud to be a part of.
joy of moving
Charlie Cayton, Director of Corporate Affairs and Communications at Ferrero UK, said: “We are incredibly proud to be celebrating ten years of our Joy of moving social responsibility programme.
“The programme, delivered by our amazing partner and their fantastic Club Community Organisations, inspires children to get moving while playing and having fun. We know that this approach is key to get children engaged and I’m delighted to be able to say that together we have been able to reach over half a million children since our initiative began.
“Joy of moving has gone from strength to strength over the past decade and we’re excited for the programme to continue its success as we look ahead to the future.”
Adrian Bradley, Head of Healthier Communities at the EFL Trust added: More than half (53 per cent) of children do not meet the Chief Medical Officer guidelines of taking part in sport and physical activity for at least 60 minutes every day, according to Sport England findings*.
“Our Club Community Organisations (CCOs) are at the heart of their communities and have been integral in the development and delivery of the Joy of moving programme designed to inspire active lifestyles in children, teaching children how to enjoy moving through play, and to help them develop positive habits for adulthood.”
To learn more about the Joy of moving programme visit www.joyofmovingresourcehub.co.uk
