
Cardiff City FC Community Foundation wins Best Social Impact Initiative Award
Bluebirds Charity has been recognised for Social Impact at the 2025 WSA Sports Industry Awards, highlighting its £33.4m impact and life-changing work across South Wales.
04 Hydref 2024
Cardiff City FC Community Foundation, the official charity of Cardiff City Football Club, has unveiled a £17.9 social impact value for the 2022/23 season—a substantial rise from £11 million in the previous year.
This achievement represents a 10:1 return on investment, meaning for every £1 spent, £10 worth of social value is generated. In this context, social value refers to the measurable benefits of the Foundation's work, such as improved health, well-being, and social cohesion within the communities it serves.
The data, independently assessed using the UEFA Social Return on Investment model and supported by research from social value specialists Substance, highlights the Foundation’s far-reaching influence in areas such as physical health, mental health, and education.
The charity’s social impact value is categorised as follows:
In addition to these figures, the Foundation's own outcomes data highlights the success of its work:
The report also emphasises that the Foundation’s education programmes are pivotal in addressing health and social inequalities. To expand its reach even further, the Foundation is launching new education opportunities in the 2024/25 academic year, including a BA (Hons) in Sports Business and Management and a Junior Apprenticeships programme.
Gavin Hawkey, Director of Cardiff City FC Community Foundation, said:
"Our latest impact data demonstrates the Cardiff City FC Foundation's profound and growing role in transforming lives across South Wales. Our projects create lasting change, from supporting primary school children’s mental and physical health to equipping young people in further and higher education with essential life skills and job opportunities.
“Our education focus improves health and skills while strengthening cohesion within the diverse communities we serve across South Wales. We are proud of our progress, and our work wouldn’t be possible without the continued support of our funders, partners, and the wider Cardiff City family.”
For more information on Cardiff City FC Community Foundation's impact, visit Cardiff City FC Community Foundation Impact Report.
With our new charity partnership programme, local businesses can support these community and education projects across South Wales, helping vulnerable groups in our community and expanding the impact of the Foundation's work.
Cardiff City FC Community Foundation wins Best Social Impact Initiative Award
Bluebirds Charity has been recognised for Social Impact at the 2025 WSA Sports Industry Awards, highlighting its £33.4m impact and life-changing work across South Wales.
Cardiff City FC Community Foundation at Skills Cymru 2025
Cardiff City FC Community Foundation is proud to be supporting Skills Cymru 2025 - Wales’ largest careers and skills event - designed to help young people explore future pathways in education, employment, and training.
Supporters Abseil down Cardiff City Stadium to Raise Funds for Local Communities
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