Cardiff City FC Community Foundation wins Best Social Impact Initiative Award
Bluebirds Charity has been recognised for Social Impact at the 2025 WSA Sports Industry Awards, highlighting its £33.4m impact and life-changing work across South Wales.
On Wednesday 16th April, Cardiff City FC Community Foundation proudly hosted the South West and Wales regional qualifier for the Under-16 mixed and girls’ Premier League Kicks Cup 2025 at Cardiff City House of Sport.
As the host club, they welcomed 10 community teams from across the region to the Capital City of
Wales– uniting young people through a day of football, workshops, and shared
learning experiences. In addition to
showcasing their skills on the pitch, participants took part in engaging
educational workshops.
STAYING ACTIVE.
Participants had the opportunity to take part in a football-themed fitness and endurance session delivered by personal trainer and Fit Bluebirds coach, Matt Jones. The session focused on physical activity and wellbeing, helping players stay warmed up and energised throughout the day.
MAKING POSITIVE CHOICES.
Young people also took part in a powerful Knife Crime Awareness workshop, which featured an impactful talk from Wes Cunliffe. Wes shared his lived experience and journey of change after surviving a knife attack. His story served as a moving reminder of the importance of early intervention, prevention, and making positive life choices.
Despite a mixed forecast, the weather turned in our favour, setting the scene for a day filled with passion, energy, and fantastic sportsmanship.
A massive well done to our regional winners, who now progress to the Premier League Kicks Cup Finals at St George’s Park in July:
Boys Tournament
Winners: Plymouth Argyle Community Trust
Runners-up: Cardiff City FC Community Foundation
Girls Tournament
Winners: Exeter City Community Trust
Runners-up: Swansea City AFC Foundation
Congratulations to all teams involved on a fantastic achievement.
Medals and awards were handed out by Cardiff City FC Women’s first-team player Grace Evans – fresh from recent success in the Adran League – alongside three Cardiff City Academy scholars, including Foundation Ambassadors Dakari Mafico and Corey Foggarty.
The Premier League Kicks Cup tournament is one of the competition elements of Premier League Kicks. The programme uses the power of football and sport to inspire young people to reach their potential, in some of the most high-need areas of England and Wales.
EMPOWERING YOUNG PEOPLE
The Foundation was proud to host this year’s regional tournament, providing a platform to celebrate the progress and achievements of our inspiring beneficiaries – made possible thanks to the support of the Premier League and the Premier League Charitable Fund.
FREE FOOTBALL SESSIONS
Kicks is a youth outreach programme that aims to create safer communities and reduce offending by giving young people in South Wales access to free football sessions and opportunities for personal development.
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