Cardiff City FC Community Foundation wins Best Social Impact Initiative Award
Bluebirds Charity has been recognised for Social Impact at the 2025 WSA Sports Industry Awards, highlighting its £33.4m impact and life-changing work across South Wales.
Cardiff City FC players make special hospital visits as part of annual gift delivery supported by Kayes of Cardiff.
This festive season, Cardiff City FC and Cardiff City FC Community Foundation are spreading joy to children and families across Cardiff.
Thanks to a generous annual donation of toys from Kayes of Cardiff the club, and its official charity, continue their mission to support disadvantaged communities during the Christmas period.
On Thursday, 19th December, members of Cardiff City FC Men’s First Team, split their time visiting Ty Hafan, Noah’s Ark at UHW, and Rookwood hospitals, delivering toys and spending time with children. During these annual visits, players will hand-deliver toys and spend time with children, brightening what can be a challenging time for many families.
WRAPPING KINDNESS, DELIVERING SMILES.
In the lead-up to the hospital visits, students and tutors from Cardiff City FC Community Foundation’s further and higher education programmes joined First Team players Kion Etete and Andy Rinomhota to carefully wrap the donated gifts, ensuring they were ready to bring smiles to children and families.
SCORING SMILES.
During the last week of term, Community Foundation staff have been delivering toys to schools participating in the Premier League Primary Stars programme, which uses football to inspire young learners, develop essential life skills, and promote physical activity.
Premier League Primary Stars is the Premier League’s primary school education programme. Funded by the Premier League, through the Premier League Charitable Fund, the programme uses the appeal of football to help children to be active and develop essential life skills.
Kayes of Cardiff is a leading toy distributor with 39 years of experience supporting independent retailers. Founded in 1985, the company has evolved from a regional wholesaler into a nationwide distributor, providing access to major brands like Orchard Toys and Mattel. With a 30,000 sq ft warehouse and showrooms in Cardiff, Kayes remains dedicated to helping smaller retailers thrive by offering flexible purchasing options and excellent value.
Philip Kayes, Managing Director at Kayes said:
“We at Kayes are really pleased to support the great work that the Cardiff City FC Community Foundation do in the local community”
Luke Jenkins-Jones, Primary Education Coordinator added:
"We’re extremely grateful to Kayes of Cardiff for their unwavering support. Their donations allow us to make a real difference to children and families across our communities during the festive period."
The teams at Cardiff City FC and Community Foundation extend their heartfelt thanks to Philip Kaye and the entire team at Kayes of Cardiff for their continued generosity and annual donation of toys to Cardiff City FC Community Foundation. Their support allows them to give back, spread joy, and brighten the festive season for families across Cardiff.
YOUR SUPPORT, OUR NEXT CHAPTER.
Be a part of Cardiff City FC’s continuing legacy by supporting our 125k Fundraising Campaign. Engage with us, participate in our events, and help us build a better future for our communities. Your support is crucial in helping us achieve our fundraising target to help us make a difference that lasts a lifetime.
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