Cardiff City FC Community Foundation wins Best Social Impact Initiative Award
Bluebirds Charity has been recognised for Social Impact at the 2025 WSA Sports Industry Awards, highlighting its £33.4m impact and life-changing work across South Wales.
In the lead up to Remembrance Day, Cardiff City FC Foundation are collaborating with the Veterans Foundation to continue our support Veterans and Ex-Armed Forces personnel through our Positive Pathways project and Veterans Hub at Cardiff City Stadium.
Our Positive Pathways and Veterans Hub initiatives use the power of Cardiff City FC to support Veterans and Ex-Armed Forces personnel in Cardiff and the surrounding areas to reduce isolation, loneliness and improve physical and mental wellbeing.
There are currently over 20,000 Veterans living in Cardiff and the Vale of Glamorgan and its widely reported that transitioning into civilian life after leaving the Services can be difficult.
Through support from the Armed Forces Covenant Fund Trust, we’ve worked with over 80 Veterans in the last 12 months through our in-person and online sessions – tackling social isolation and loneliness through regular catch-ups at Cardiff City Stadium, day trips and physical activity.
Veterans observing a minute's silence on the pitch at CCS
Speaking on the new partnership, The Foundation’s Head of Community Development, Zac Lyndon-Jones said:
“It is great to have the Veterans Foundation able to support us with the employment of a Veteran’s Support Officer to enable us to continue delivering initiatives to support Veterans and Ex-Armed Forces personnel.
“Our work with veterans has a huge impact on reducing social isolation, improving mental wellbeing and creating a sense of belonging amongst the community.”
Founder and CEO of Veterans' Foundation, David Shaw said:
"We're delighted to award a grant to the Cardiff City FC Foundation and their Positive Pathways project.
With Wales housing one of the largest proportions of veterans in the UK, we know that projects like this are vitally important to improve the physical and mental wellbeing of our ex-service personnel.
The wide range of support that the project gives veterans makes a real difference, helping them to avoid social isolation and loneliness by building on existing relationships and creating new ones.”
If you know anyone who served and may benefit from our support, let us know via the form below.
Express an interest!
Positive Pathways: Expression of Interest
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