Thanks to National Lottery players, we're expanding our youth outreach work across Cardiff's Southern Arc with a three-year programme that builds on our successful track record and extends into new communities.
Thanks to a £474,928 grant from The National Lottery Community Fund, the largest funder of community activity in the UK, we'll be reaching more young people across nine sites including Grangetown, Butetown, Ely, Llanrumney and Splott, delivering free football sessions, after-school youth clubs, mentoring and life skills workshops.
The programme includes weekly football sessions, after-school youth clubs, group mentoring, and Team Talk workshops on topics young people are most affected by. We'll also run community events, stadium tours and special experiences including match tickets for those who might not otherwise get the chance.
This investment comes at a critical time. The Centre for Social Justice's recent 'Lost Boys' report highlights how young men across the UK are falling behind in education, employment and wellbeing, with early intervention through sport-based programmes identified as one of the most effective ways to provide positive male role models and pathways away from crime and poverty.
Our experience shows what can be achieved when community organisations, services and local partners work together.
In Caerau, Maesteg, where our Premier League Kicks programme launched in March 2024, we have seen:
- Recorded crime fall by 18%
- Anti-social behaviour reduce by 25%
While these improvements reflect a collective community effort, our community and outreach programmes play a key role by engaging young people during peak risk hours and offering positive, structured alternatives.
Across our services last year, Cardiff City FC Community Foundation reported that:
- 88% of participants experienced improved wellbeing
- 98% felt a stronger sense of belonging
We work in partnership with South Wales Police, Cardiff Youth Services, Cardiff Council and local schools to ensure our programmes are:
- Embedded in local communities
- Easy to access through trusted relationships
- Delivered at the times young people need support most
This investment will creating safer spaces, stronger communities and brighter futures across Cardiff. We're incredibly grateful for this support and excited to show what we can achieve together.
Zac Lyndon Jones, Director of Cardiff City FC Community Foundation, said:
"The National Lottery Community Fund investment is transformational for what we can achieve across Cardiff’s Southern Arc and beyond. It allows us to build on what already works, extend into new neighbourhoods and work alongside local partners to support young people at exactly the right moment.
Early intervention works when it is consistent, trusted and rooted in communities. This funding enables us to be present in the right places, at the right times, working collaboratively to give more young people safe spaces, positive role models and opportunities shaped by what they tell us they need."
Andrew Owen, Head of Funding for Wales at The National Lottery Community Fund, said:
“We are proud to fund the Cardiff City FC Foundation’s work supporting children and young people to thrive. Their project will help communities across the city, encouraging young people to come together, and directly helping communities experiencing poverty, disadvantage and discrimination, thanks to National Lottery players.”