How Darren Built a Community Through Premier League Kicks
Cardiff City FC Community Foundation has named Darren Davies as their Premier League Community Captain in recognition of their commitment and contribution to the game and society.
Over the next two weeks, the Premier League and clubs will be celebrating ‘More Than A Game’ and highlighting the positive impact of Premier League investment into communities and clubs at every level of football.
The Premier League is investing £1.6 billion into wider football and communities between 2022 and 2025 to support football at every level of the game across England and Wales. This world-leading funding into clubs, communities and facilities positively impacts and inspires millions of people.
As part of ‘More Than A Game’, the League will be celebrating more than 100 Community Captains – individuals nominated by Premier League, EFL and National League clubs for their contribution to their local community via programmes funded by the Premier League.
Darren has been chosen as Cardiff City’s 2025 Community Captain because of his incredible commitment to his community and impact on families in Merthyr Tydfil. On Saturday 15th February, Darren will be recognised with a Community Captain presentation at the Bristol City fixture.
Darren has been at Cardiff City FC Community Foundation for four years, working across our Premier League Kicks and Inclusive Kicks sites in Blaenau Gwent, Merthyr Tydfil, Ebbw Vale, and Abertillery. He has become an integral member of the team in that area of South Wales, helping to establish and strengthen Cardiff City FC connections within local communities.
Premier League Kicks aims to inspire young people to reach their potential, through access to free football sessions in a safe and secure environment. Their Inclusive Kicks programme was designed to provide these sessions for neurodiverse children that improves wellbeing, confidence and increases social interaction.
Gavin Hawkey Director at Cardiff City FC Community Foundation said: “Thanks to the support of the Premier League Charitable Fund and individuals like Darren, we've been able to make a real difference in our communities. This has enabled us to achieve a record-breaking £33.4 million in social impact value for the 2023/24 season—an impressive increase from £17.9 million the previous year. This means that for every £1 invested, £19 of social value is generated. None of this would have been possible without the Premier League’s generous funding, helping us to change lives and transform communities.”
Jamie Thomas Premier League Kicks Coordinator at Cardiff City FC Community Foundation said: "Darren is a true asset to Premier League Kicks and an incredible role model for the young people and families he supports. His passion, warmth, and genuine care has had a lasting impact, making everyone around him feel valued, supported, and motivated. We’re fortunate to have Darren on our team and on behalf of all the young people, families, parents, and guardians, we’d like to express our heartfelt thanks.”
Premier League Director of Community Nick Perchard said: “It is so important that we continue to recognise and collectively highlight the positive impact that work within local communities has, championing those at the heart of Premier League-funded initiatives. Success on the pitch enables the Premier League to share unparallelled investment into communities and football at all levels across England and Wales.”