
Cardiff City FC Community Foundation wins Best Social Impact Initiative Award
Bluebirds Charity has been recognised for Social Impact at the 2025 WSA Sports Industry Awards, highlighting its £33.4m impact and life-changing work across South Wales.
25 February 2025
Yesterday, Monday February 24, local Premier League Kicks participants had the exciting opportunity to meet Cardiff City FC Men’s First Team player Matthew Turner who attended their football celebration event in Caerau. The event was also supported by the youth outreach team at Bridgend Council.
Last year, Cardiff City FC Community Foundation launched Caerau Kicks to offer free weekly football sessions at Caerau Primary School to support 10–17-year-olds. Delivered in partnership with South Wales Police, Noddfa Youth Project and Bridgend County Borough Council, the initiative provides young people with a safe and engaging environment to participate in football activities at no cost.
This programme was designed to create opportunities for young people who are at risk of anti-social behaviour, youth violence and/or from high-need areas to regularly engage in sport, mentoring and personal development opportunities.
The celebration event gave participants and members of South Wales Police the chance to compete in a friendly football tournament, supported by the Championship player. Each child received a signed matchday programme from the players and was treated to free food and refreshments in recognition of their involvement in the project.
At the end of the tournament, standout performers had the opportunity to test their skills in a penalty shootout against Turner. The winning team was also presented with a special trophy by Turner in recognition of their achievement.
To thank South Wales Police, Noddfa Youth Project and Bridgend County Borough Council for all their hard work in the area, the Foundation also donated a brand-new set of football goals to the venue, ensuring continued access to football for residents.
Premier League Kicks, funded by the Premier League through the Premier League Charitable Fund, uses the power of football and support to inspire young people to reach their potential, in some of the most high-need areas in England and Wales. Premier League Kicks aims to create safer communities, providing young people in South Wales with access online activities and opportunities for personal development as well as actively engaging with young people through detached youth work.
South Wales Police Sergeant, Dan Parry said:
“South Wales Police is proud to be part of the Premier League Kicks project. The objectives of the initiative, which includes enhancing physical and mental well-being, promoting volunteering, and providing pathways to education and employment, demonstrate a comprehensive approach to youth development. South Wales Police recognises the programme's potential to guide young people away from anti-social behaviour and towards constructive activities.
This initiative is a great opportunity for the young people of Caerau, and it has provided an opportunity for them to receive top quality coaching from the Foundation’s football coaches at a local venue. With sessions held at Caerau Primary School on Mondays, the programme caters to different age groups, ensuring that a wide range of young people can benefit from its offerings.
A huge thank you to PC Nick Rayner, whose commitment, passion, and enthusiasm have been instrumental in the success of this project. His dedication to the new South Wales Police Youth Engagement role has truly made an impact, ensuring young people feel supported, engaged, and empowered”
Premier League Kicks coordinator at Cardiff City FC Community Foundation, Jamie Thomas said:
“We are incredibly grateful to South Wales Police for their ongoing support and partnership in delivery Premier League Kicks in Caerau. Their dedication to engaging young people through sport and providing a safe environment has been invaluable. This celebration event highlights the positive impact we can create when working together to inspire and support young people in our communities.”
Premier League Kicks is a youth outreach programme that aims to create safer communities, providing young people in South Wales with access online activities and opportunities for personal development as well as actively engaging with young people through detached youth work.
Cardiff City FC Community Foundation wins Best Social Impact Initiative Award
Bluebirds Charity has been recognised for Social Impact at the 2025 WSA Sports Industry Awards, highlighting its £33.4m impact and life-changing work across South Wales.
Cardiff City FC Community Foundation at Skills Cymru 2025
Cardiff City FC Community Foundation is proud to be supporting Skills Cymru 2025 - Wales’ largest careers and skills event - designed to help young people explore future pathways in education, employment, and training.
Supporters Abseil down Cardiff City Stadium to Raise Funds for Local Communities
On Sunday 18th May, adrenaline-seeking Bluebirds, Community Foundation supporters and charity partners took on a sky-high challenge — abseiling down the iconic Cardiff City Stadium to raise vital funds for Cardiff City FC Community Foundation.