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CARDIFF CITY FC FOUNDATION JOINS FORCES WITH FERRERO AND THE EFL TRUST TO GET KIDS MOVING

30th September 2016

Schools in Cwm Taf Health Board area are set to participate in a unique programme, delivered by Cardiff City FC Foundation.

 

Cardiff City FC Foundation Ferrero and the EFL Trust are today announcing a partnership to deliver a primary schools programme in the Cwm Taf Health Board area that encourages children to take part in physical activity, while helping them to understand the importance of a balanced diet and an active lifestyle.

 

The +Sport Move and Learn Project is part of Ferrero’s global Kinder + Sport initiative designed to encourage active lifestyles that has already reached over 15 million children around the world. Now in its third year, the programme has to date been delivered in 776 schools, with over 43,000 children impacted. To build on this success, this year a further 615 schools and 36,900 children will be reached.

 

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Cardiff City FC Foundation recognise the challenges faced by the Cwm Taf Health Board area in terms of the growing number of health concerns and below national average levels of physical activity. As a Foundation, we feel we are well-placed to engage and inspire young people in the area, ease the problems faced and help build physically active communities through the Kinder +Sport Move and Learn programme.

 

Over the course of six weeks, children from year 5 classes spend 45 minutes in the classroom learning about the body, nutrition and the importance of exercise, through participating in interactive activities. The second half of the 90-minute session is dedicated to playing football, dodgeball or handball, with two weeks spent on each sport.

 

The first schools taking part this year are: Ysgol y Gelli, Cwm Clydach Community Primary, Trerobart Primary and Gwaunfarren Primary schools.

 

Cardiff City FC Foundations, Director of Sport & Health, Simon Stephens is a huge supporter of the +Sport Move and Learn Project, saying “The programme offers a really fun and interactive way to engage thousands of children each year and educate them about eating a balanced diet and being physically active. I’m extremely proud to offer Cardiff City FC’s brand to support and help such an important programme achieve even more success.”

 

A spokesperson from Ferrero said: “We’re thrilled to be bringing the +Sport Move & Learn Project to the Cwm Taf area. Since piloting the Kinder + Sport initiative in the UK three years ago, we have moved over 100,000 children as a result. Active children are more likely to grow into active adults, so we are passionate about inspiring future generations in communities across the UK to get active and live well. The English Football League Trust is the perfect partner; football clubs are at the heart of their communities and engage and inspire people from all generations – and this is exactly what we want to do with Kinder + Sport in the UK.”

 

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Mike Evans, Director of Operations at the EFL Trust said: “We’ve been working with Ferrero for three years now and seeing the programme go from strength to strength is incredible. The power of sport and the club badge allows our network of community trusts to deliver key messages, such as tackling obesity, to reach out to the wider community. This investment in helping to get future generations living well is invaluable and we look forward to continuing to work with Ferrero and our own network. It’s a pleasure to welcome Cardiff City FC Foundation to the Kinder + Sport family.”

 

For more information on the Kinder: Sport + Move & Learn Programme, please contact Disability & Health Program Coordinator, Josh Law – josh.law@cardiffcityfc.org.uk