25th November 2016

Cardiff City FC Foundation is currently working alongside Bishop Hedley Catholic High School, Cardinal Newman Roman Catholic School, Porth County Community School and Y Pant Comprehensive School who are taking part in the 2016/17 Premier League Enterprise Challenge.




The Premier League Enterprise Challenge sees the schools work alongside the Foundation and local technology business ‘Simply Do Ideas’ to design and orchestrate a business pitch for the competition that encourages young people to come up with exciting ideas related to a football business task set by Premier League Chairman, Richard Scudamore.




The Premier League Enterprise Challenge uses the business models of professional football clubs to engage young people in educational activity.


This year’s task sees children asked to build a plan to increase both Cardiff City’s international fan base and its income streams specifically from the USA.




Lee Sharma, founder and CEO of Simply Do Ideas, said:


“We work with them on their initial pitch using our online technology and expertise. Working alongside the pupils you can see how much they have come on in such a short space of time”.




‘Simply do ideas’ will then work alongside senior staff at the Foundation and Cardiff City Football Club to judge individual heats before deciding which local school has what it takes to represent them at regional and national level.


After deciding which group will represent Cardiff City, ‘Simply Do Ideas’ will continue to provide support and work alongside the pupils in order to give them the best chance at national level.


Lee Sharma also highlighted the benefits of the Enterprise Challenge:


“It’s great to have young people in the Enterprise Challenge. The benefits of taking part are obvious – the development of teamwork, improvement in negotiation and communication skills. It’s essentially preparing the pupils with both business and life skills”.




The business-savvy group that makes it through to national level will be required to pitch their idea to a board that includes former Premier League star Graham Le Saux.