PL Kicks

Kicks New Kits

22nd February 2016

Premier League Kicks project uses the power of football and other sports to create safer, stronger and more respectful communities through the development of young peoples potential.


By engaging young people (aged 14-19) in a range of constructive activities, the PL Kicks project aims to break down barriers between young people and society whilst reducing crime and anti-social behaviour in targeted areas of South Wales. Through doing these sessions it also hopes to create routes into education, training and employment for participants and volunteers.


Kicks offers FREE weekly sports sessions to young people of ages 14-19 across a variety of venues in South Wales; including Aberdare, Barry, Butetown, Caerau, Caerphilly, Ely and Llanishen. Since the start of the project in October 2013 we have engaged with over 1,600 participants, with over 300 female participants and 85 different volunteers.


On Monday 15th February, Cardiff City Foundation unveiled four new sponsors that have been able to secure playing kit for five of our Premier League Kicks sites when taking part in fixtures, leagues and tournaments. Our kit sponsors are United Welsh Housing (Caerphilly site), Wales & West Housing (Caerau & Ely sites), Newydd Housing (Aberdare site) and Willis Construction (Barry site).


Steve Cranston, Head of Community Investment for United Welsh and kit sponsors for our Caerphilly Kicks site said:

Projects like Premier League Kicks are so important for young people, teaching life skills and encouraging community spirit.

“We’re happy to support the team and hope more United Welsh tenants will get involved.”


Anne Hinchey, Chief Executive of Wales & West Housing, added: “We’re delighted to support Cardiff City FC Foundation and the young people of our communities by providing kits, which can be costly for individuals.

“As well as providing much needed affordable homes in Cardiff, we are dedicated to helping improve people’s lives and communities, which is why we wanted to get involved with this fantastic project that supports and encourages our young people so much.”


The launch event to showcase the sponsorship involved photos of the young people from each respective area wearing the new kits at Cardiff City Stadium for ‘team photos.’ Seven teams representing our five sponsored Kicks sites took part in a two hour tournament that gave the opportunity for 50+ participants to be rewarded for their good behaviour and attendance at weekly Kicks sessions.


If you are interested in attending any of our Premier League Kicks sessions or finding out more information about how you could get involved with sponsoring our Kicks project in variuos ways, then visit our Facebook or Twitter page.

Alternatively you can email us for info at or call us on 07701 287689.