Cardiff City FC Foundation is set to launch a health campaign in a bid to combat health related issues that currently exist in Welsh communities.
Issues around health remain a prevalent problem in Wales. According to a Welsh government survey conducted in 2014, 58% of adults were classified as overweight or obese. There were also clear issues about the understanding of a healthy lifestyle with only a third of adults reporting that they ate the recommended daily amounts of fruit and veg a day. This everyday lifestyle habits, such as eating too much and over drinking, is estimated to cost an already stretched NHS more than £11 billion a year.
To address such issues, the Foundation’s campaign will see several projects run.
This will kick off with a Walking Football project commencing the 12th January 2017. The walking football project will offer participants the opportunity to engage with a unique variation on the beautiful game, and a sport that has grown massively in popularity in recent years. The project is inclusive of all and will raise awareness around health-related issues.
There will also be a Health Day on the 21st January that will see the Foundation and football club working with local organisations to promote good health. Taking place ahead of the Bluebirds home clash vs Burton Albion, stalls and activities will be set up at the stadium providing people with an interactive platform where they can engage with issues around health.
We look forward to welcoming:
British Heart Foundation
Living Well Living Longer
Stop Smoking Wales
Tenovus Cancer Care
Terrence Higgins Trust
Cancer Research Wales
Engaging with youngsters also remains fundamental to challenging issues around health; the foundation has done this with its Kid’s cup.
The Kinder +Sport EFL Kids Cup that works in conjunction with New Directions Education attempts to engage with as many school children as possible, giving them the chance to develop an active lifestyle. Eligible under 11’s will compete over 7 different qualifying days attempting to book a place in the regional final. Four qualifying days took place in November with two more days taking place in January followed a final on the 19th January. The winner of the final will represent Cardiff City FC at Brentford. The successful team from this tournament will play at Wembley Stadium ahead of the Championship playoff final in May, 2017.
Other weekly sessions such as the Premier League Kicks project offers free sports coaching sessions to young people of ages 14-19, providing access to health initiatives and constructive exercise. In the last 6 months the programme has engaged with 413 young people across 15 different venues.
The Foundation hopes such projects will raise awareness around health-related issues in Wales and draw attention to the need to maintain an active and healthy lifestyle.
For more information about Cardiff City FC Foundation programmes and events contact firstname.lastname@example.org